Brand - (v) To make an indelible mark or impression on somebody or something.
We often ask clients to close their eyes and see if they can picture the company that relates to the following images:
- "People with white moustaches"
- "Cave man and a gecko"
- "Talking ducks"
- "Golden Arches"
- "Famous Athletes on an orange cereal box"
99.9% of people can tell me which company belongs to the ads above.
That's Branding. Those companies have made an indelible mark upon your brain...you remember them.
Give us a call! You can't have the gecko, and I'm afraid we are keeping the cow...but we can definately find that "something" that will make your product or service forever branded in the minds of consumers. |